Business
Recognising opportunities, setting direction and developing the relationships and commercial foundations that help businesses grow.
Where creativity, business, technology and people connect.
I’m Anne Marie Mondrup, an entrepreneur and business leader with over twenty years of experience building companies, shaping brands and leading teams internationally. Rooted in fashion and lifestyle, my work brings together commercial ambition, creative judgement and a curiosity about how people and technology shape business.
My approach
Brand
Defining what makes a business distinctive and connecting its identity with its commercial ambitions.
Innovation
Turning emerging technology and changing consumer behaviour into opportunities for products, services and business models.
People
Recognising potential, developing leaders and building organisations where people can take responsibility and grow.
A founder’s instinct and a leader’s perspective.
Over twenty years of founding and leading businesses have taught me to connect creative ambition with commercial responsibility. My experience spans international growth, brand strategy, partnerships and the development of teams across creative, commercial and technical disciplines.
I’m drawn to recognising potential — in a business, an idea or a person — and creating the direction and conditions for it to develop.
Leadership & advisory enquiriesBuilding businesses where creativity meets opportunity.
BetterChoice (opens in a new tab)
I co-founded and lead BetterChoice, a technology company helping fashion brands and retailers turn complex sustainability and product information into credible consumer communication. The business brings together my fashion industry experience with technology, innovation and commercial development.
Tomorrow Management (opens in a new tab)
I founded and built Tomorrow Management into an international creative business across Copenhagen and New York, working with global fashion and lifestyle brands. My role brought together company leadership, business development, brand advisory, creative productions and talent development.
The Comarché
The Comarché was a curated digital marketplace connecting consumers with fashion and lifestyle brands focused on sustainability. I co-founded the business, leading brand strategy, creative direction and commercial development, and grew the platform to 130 brand partners within one year from launch. This venture later led to the foundation of BetterChoice.
“The best way to predict the future is to invent it.”
— Alan Kay
Publishing & CultureBuilding platforms
Building platforms
for creative expression.
Through publications and exhibitions, I create space to explore ideas, bring creative voices together and connect fashion, culture and business.
04 / International magazine
Tomorrow’s Journal
I founded Tomorrow’s Journal and led its editorial vision, creative direction and commercial development. Across ten issues, the independent publication brought together emerging and established talent in fashion, photography, art and culture, reaching readers across Europe, Asia and the US.
Perspectives The future of business
The future of business
is a human question.
I’m curious about how we lead, what people value and how technology changes the way we work. In Perspectives, I draw on my experience building companies and working across fashion, creativity and technology to explore these questions — sharing what I’ve learned and what I’m still figuring out.
Explore Perspectives
Let’s shape
the next chapter.
Leadership · Advisory · Board opportunities
I work with founders, leaders and organisations to shape brands, explore opportunities in technology and innovation, and turn ambition into business growth. My experience is rooted in fashion and lifestyle, with a perspective that extends across creative and consumer-facing industries.
Start a conversation
Anne Marie Mondrup · Copenhagen
Connect on LinkedIn (opens in a new tab)Creative production & talent representation
Tomorrow Management (opens in a new tab)